From $575.1 million to $714.9 million, Juventus has seen a significant increase in its total squad value over the past year. While performances on the pitch haven’t always reflected this boost, the rise likely stems from a generational shift and the club’s heavy investments aimed at returning to the UEFA Champions League, which they achieved just in time.
Some loaned-out players may also play a role in this valuation shift.
Youth on the Rise
Federico Gatti’s market value jumped from $20.5M to $28.5M. Andrea Cambiaso also saw an increase, though his valuation could have been even higher, Manchester City showed serious interest in January before pivoting elsewhere when Juve deemed him non-transferable.
Nicolò Savona skyrocketed from $228K to $15.96M in a single season. The same goes for Mbangula, who went from $285K to $15.96M. Kenan Yildiz impressed as well, rising from $34.2M to $51.3M, potentially still undervalued given his age and quality. Timothy Weah also gained momentum, climbing from $13.7M to $19.4M thanks to a strong start to the season.
Declines: Vlahovic Leads the Drop
Among the notable downturns, Bremer’s value dropped from $68.4M to $57M after a serious ACL injury. Although he now has a release clause, it’s unlikely to be triggered following a season largely spent on the sidelines. Weston McKennie saw a decrease from $32M to $27.4M, while Arkadiusz Milik dropped steeply from $6.8M to just $2.3M.
The sharpest fall came from Dusan Vlahovic. Once valued at $74.1M, the Serbian striker now sits at just $39.9M, the steepest decline among Juventus players.
Overall Delta: June 2024 to June 2025
+$138.7 million increase in squad value over 12 months, highlighting the impact of Juve’s most valuable players and youth development strategy.
